Effie Zahos is one of the most recognisable faces in Australian finance today – not only is she the Editor of Money Magazine, but she has also published two books and is a regular commentator on TV. Effie has significant experience in both banking and journalism and is renowned for simplifying financial topics from superannuation to property investment. Including her in this list just made complete cents (sorry, we had to do it).

What we like about Effie’s Twitter account: in addition to consistently tweeting out her own articles and opinions, Effie frequently shares her videos, which we find are a quick and easy way to absorb her advice.

Effie is also the proud mother of two reformed spenders. An avid podcast listener, she now has a podcast of her own – Real Money with Effie Zahos. She says her greatest fear is retiring in a polyester outfit and drinking cask wine.